It’s not an overstatement to say that leads may be the lifeblood of most businesses since those leads represent the pool of people who eventually become customers. In order to excel at lead generation, you should cultivate as many sources as possible, so you can continue to develop a good supply of potential new customers.


The workplace is one of the best places for lead generation since many small businesses have been started up by professionals who began their businesses with a few key clients they took from the prior workplace.

Business Organizations

Business organizations are fertile ground for finding business leads because you come in contact with a great many people who are already involved in your industry. Many of these may have an interest in your products or services and would make great leads.

Family and Friends

If you’re the kind of person who has lots of family and friends who were willing to help out your small business, by all means, let them participate. The more people you have in your network, the more likely it is they will know someone who might be interested in your products and services.


Referrals are a great source for lead generation, and you should encourage everyone you know to refer people they know to your business. Let all your associates know that you’re looking for new leads, so they can start drumming up business for you.

Personal Activities

Throughout all of the daily activities, you might undertake, you should constantly be aware of the fact that it might be an opportunity to promote your business. Whenever you encounter people in your daily activities, mention your company and its products and services.


Advertising is still a very effective means of acquiring lead generation, and one of the best ways of doing this today is to maintain a strong online presence. Make sure your business listing is up-to-date and accurate, so customers will have any trouble finding you.

Social Media

These days, social media should not be overlooked as a source for lead generation. A great many clients have come to companies via social media, especially through LinkedIn, which is the platform most favorable for business usage.

Does your service business require capital? 

Service businesses are like any other in that they often require additional funding to keep things running smoothly. If your service business would be helped by an influx of capital, contact us at Grecco Capital so we can discuss some options which are available to you.